Book
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
- Author: Seth Godin
- Year: 2005
- Pages: 208
Readers on perLibre: 1
Synopsis
Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World Quiz
Free 15-question quiz — how well do you know it?
Most-read books on perLibre
Madonna in a Fur CoatSabahattin Ali
Animal FarmGeorge Orwell
1984George Orwell
Chess: A NovelStefan Zweig
The MetamorphosisFranz Kafka
Letter from an Unknown Woman: The Fowler SnaredStefan Zweig
Crime and PunishmentFyodor Dostoevsky
My Sweet Orange TreeJOSÉ MAURO DE VASCONCELOS
What Men Live ByLeo Tolstoy
Notes from UndergroundFyodor Dostoevsky
The Little PrinceAntoine de Saint-Exupéry
Martin EdenJack London
Track it on perLibre
Keep the books you read and the movies and shows you watch in one place. Free.