A Theory of Semiotics

Synopsis

..". the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." --Journal of Aesthetics and Art Criticism ..". draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions." --Language in Society ..". a major contribution to the field of semiotic studies." --Robert Scholes, Journal of Aesthetics and Art Criticism ..". the most significant text on the subject published in the English language that I know of.