Buyology: Truth and Lies About Why We Buy

Synopsis

New york times bestseller • “a fascinating look at how consumers perceive logos, ads, commercials, brands, and products. ”—timehow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In buyology, martin lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2, 000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.