Hyperculture: Culture and Globalisation

Synopsis

In the wake of globalization, cultural forms of expression have become increasingly detached from their places of origin, circulating in a hyper-domain of culture where there is no real difference anymore between indigenous and foreign, near and far, the familiar and the exotic. Hyperculture is a state of the deep intertwining of cultures in which once formerly separate cultural spheres now overlap and interpenetrate. It is a profoundly rhizomatic culture of intense hybridization, fusion and co-appropriation.