Purple Cow: Transform Your Business by Being Remarkable

Synopsis

You're either a purple cow or you're not. You're either remarkable or invisible. Make your choice. What do apple, starbucks, dyson and pret a manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of p's used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new p - the purple cow. Purple cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.