Soft Power: The Means To Success In World Politics

Synopsis

Joseph nye coined the term "soft power" in the late 1980s. It is now used frequently, and often incorrectly, by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power, the ability to coerce, grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence.